● Case study
Jan 2020 to Nov 2021
Software Engineer | Family Proud.
Software Engineer at Family Proud, a veteran-founded health-tech startup building a care management platform for families coordinating support around loved ones facing medical challenges. I built the marketing site, a custom storefront for the desktop app using Shopify APIs, and applied WCAG standards to the UI I shipped.
Live artifacts
- Family Proud → Marketing site
Scope
Marketing site, Shopify storefront, accessible UI
Stack
Shopify APIs, HTML, CSS, JavaScript
Role
Software Engineer
Outcome
Production marketing site and storefront
Context
Family Proud helps families manage care for loved ones navigating serious medical challenges. As an early-stage startup, the team needed a public-facing storefront and marketing site that could launch quickly while still meeting the accessibility and regulatory bar that health-tech demands.
I joined as a Software Engineer to own those surfaces end to end: from wireframes with stakeholders through Shopify integration, production launch, and WCAG-aware UI on what I built.
Why this mattered
Families using a care platform need UI that works for everyone, including people using assistive technology. Accessibility was a product requirement and a compliance requirement, not a nice-to-have audit at the end.
What I built
The work covered commerce, marketing, and accessible UI on the surfaces I owned, working on a small team with direct stakeholder access.
Custom storefront
Built a custom storefront using Shopify APIs, working with stakeholders from wireframes through production launch so the storefront reflected the product and brand, not an off-the-shelf theme.
Marketing site
Shipped the marketing site alongside the storefront, coordinating content, layout, and launch timing with the team from early concepts to go-live.
Accessible UI
Applied WCAG standards to the marketing site and storefront I built, treating accessibility as a default constraint in health-tech rather than a late-stage audit.
Stakeholder collaboration
Partnered with founders and product stakeholders through wireframes, reviews, and launch, translating business requirements into production-ready UI on a small early-stage team.
Outcome
Launched the marketing site and custom Shopify storefront from wireframes to production, with WCAG standards applied to what shipped, appropriate for a health-tech product serving families in sensitive circumstances.
What I took forward
Family Proud was early practice in owning the full arc on a small team: stakeholder conversations, implementation, launch, and accessibility as a default constraint. That shape of work is still how I approach design systems and product UI today.